Sotheby's Institute of Art

Sotheby's Institute of Art

There’s more to art than auctions

Evolving from a small connoisseurship program begun by the famed auction house, the Sotheby’s Institute of Art has grown to become the global leader in Art Business education. We've been a proud partner since 2014, working with the SIA to increase their digital reach and boost admissions through the design and development of their website and its ongoing marketing initiatives.

Sotheby's Institute of Art Website on Tablet
  • Year 2018
  • Services
    • User Research
    • Content Strategy
    • UX Strategy
    • Information Architecture
    • Visual Design
    • Front-end Development
    • Back-end Development
    • Content Management System
  • Visit sothebysinstitute.com
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Website

Ahead of the learning curve

Choosing a new school is a big decision, and with much of that research now taking place online, prospective students deserve an intuitive experience to help navigate the process. Our approach was heavily focused on reorganizing content and developing a navigation framework that supported a range of discovery objectives. We then layered in an engaging user experience designed to capture audience attention, promote deeper learning opportunities, and funnel users towards enrolment.

Image Spread of Sotheby's Institute of Art Website
Sotheby's Institute of Art Lifestyle Image Sotheby's Institute of Art Lifestyle Image
Sotheby's Institute of Art Lifestyle Image
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Responsive Design

Meet your audience where they are

Responsive considerations live at the heart of our approach to design, and we always prioritize primary audience goals. We explored use-cases for mobile and tablet engagement, and the ways technology can improve the prospective student experience. Navigation and layouts were retooled to support these objectives and gesture-based interaction was implemented to improve mobile browsing; helping students find what they need quickly.

Sotheby's Institute of Art Website on Tablets
Sotheby's Institute of Art Website on Mobile Device